PharmaForce 2015 (past event)
August 25 - 27, 2015
Sheraton Pentagon City, Arlington, VA
Contact Us: 1.888.482.6012
Anita Burrell
Former Head, Commercial Operational Effectiveness, Global Diabetes
Sanofi-Aventis
Check out the incredible speaker line-up to see who will be joining Anita.
Download The Latest AgendaMarketing & Sales Integration Focus Day For Pharma Manufacturers Only
Monday, March 9th, 2015
12:20 Guest Speaker: Engaging Stakeholders Using Behavioral Economics
• Understanding behavioral economics
• How does behavioral economics play into mHealth?
• Exploring different biases held by stakeholders and using behavioral economics to engage them
• How does behavioral economics play into mHealth?
• Exploring different biases held by stakeholders and using behavioral economics to engage them