PharmaForce 2015 (past event)
August 25 - 27, 2015
Sheraton Pentagon City, Arlington, VA
Contact Us: 1.888.482.6012
Brian Peters
VP, Marketing
Medac Pharma
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest AgendaMarketing & Sales Integration Focus Day For Pharma Manufacturers Only
Monday, March 9th, 2015
10:05 PANEL: Exploring The Expanding Pharma Customer Landscape And How Your Commercial Strategy Must Shift In Response
Engaging HCPs used to be your main priority. But given major shifts to healthcare following ACA, you need more payers to add your drugs to formularies, and consumers are having more stake in their healthcare choices. Beyond these three stakeholders, others have emerged as influencers of the success or failure or your brand. Ensure you are prioritizing engagement strategies effectively and shifting your commercial strategies in response to healthcare of today, not yesterday.
• Identifying new customer groups, or ones that are taking on more importance, for your pharma marketing and sales strategies
• Explaining the greater role RNs, Urgent Cares, Pharmacies, and other entities are having on patient care and prescription writing
• Determining how to allocate resources and marketing budget
• Looking to the next three years to build your strategic plan and commercial teams
• Identifying new customer groups, or ones that are taking on more importance, for your pharma marketing and sales strategies
• Explaining the greater role RNs, Urgent Cares, Pharmacies, and other entities are having on patient care and prescription writing
• Determining how to allocate resources and marketing budget
• Looking to the next three years to build your strategic plan and commercial teams
11:20 PANEL: Capturing Insights For Effective Analysis To Drive Your Marketing And Sales Strategy
Insights are the golden nuggets for the success of your brand strategy. Both sales and marketing gain different insights on stakeholder communication preferences, objections, successes, and more, but unfortunately they aren’t always captured or shared in a way that can boost your commercial strategy. Understand how brand managers view their marketing strategy to gain insights into insights!
• Establishing strategies to ensure you capture all valuable insight throughout promotions
• Doing a better job at segmenting and targeting data to guide and map out sales force efforts and messaging
• Identifying key opinion leaders (KOLs) and the best route to engage them
• Establishing strategies to ensure you capture all valuable insight throughout promotions
• Doing a better job at segmenting and targeting data to guide and map out sales force efforts and messaging
• Identifying key opinion leaders (KOLs) and the best route to engage them