Derek Jones

Head of Global Commercial Effectiveness
AstraZeneca Pharmaceuticals LP

Derek is presently Head of Global Commercial Effectiveness at AstraZeneca. He leads the company’s Global Center of Excellence and is responsible for helping markets, regions and global leaders spot and exploit new sales opportunities and uplift capabilities to drive commercial success through the power of data and analytics.

Derek has been with AstraZeneca for more than ten years, and previously was Executive Director of Commercial Insight, where he was responsible for leading all efforts to support the organization’s insight, analytics, and market research capabilities in the United States.
Prior to AZ, Derek worked at DuPont Pharmaceuticals and in the DuPont Medical Imaging business and has extensive experience in the pharmaceutical industry, including leadership roles in Analytics, Technology Strategy, Market Research, Managed Markets, Sales, Product Management, and Operations.

He holds a B.S. degree in Biology from the University of Massachusetts – Lowell.

Check out the incredible speaker line-up to see who will be joining Derek.

Download The Latest Agenda

Marketing & Sales Integration Focus Day For Pharma Manufacturers Only

Monday, March 9th, 2015

11:20 PANEL: Capturing Insights For Effective Analysis To Drive Your Marketing And Sales Strategy

Insights are the golden nuggets for the success of your brand strategy. Both sales and marketing gain different insights on stakeholder communication preferences, objections, successes, and more, but unfortunately they aren’t always captured or shared in a way that can boost your commercial strategy. Understand how brand managers view their marketing strategy to gain insights into insights!
• Establishing strategies to ensure you capture all valuable insight throughout promotions
• Doing a better job at segmenting and targeting data to guide and map out sales force efforts and messaging
• Identifying key opinion leaders (KOLs) and the best route to engage them