PharmaForce 2015 (past event)

August 25 - 27, 2015

Sheraton Pentagon City, Arlington, VA

Contact Us: 1.888.482.6012

Dharmesh Patel, Director of Patient First Operations and Administration at GlaxoSmithKline
GlaxoSmithKline Logo

Dharmesh Patel


Director of Patient First Operations and Administration
GlaxoSmithKline

Check out the incredible speaker line-up to see who will be joining Dharmesh.

Download The Latest Agenda

Stakeholder Engagement Strategies In The New Healthcare Era

Thursday, April 9th, 2015


14:35 Effectively Implementing A New, Restructured Compensation Strategy

With health outcomes gaining more focus, more power moving to payers and consumers, and field forces being reorganized to complement new drug portfolios, compensation strategies are getting shifted. Learn where to begin when you are ready to restructure your compensation strategy, and how to keep it a successful long-term program.
  • Getting into the hearts and minds of the people within your company to get them engaged and committed to supporting the program
  • How to garner this support at different levels within your organization, from the executive suite to individual sales managers
  • As a trailblazer with no guide book to follow, what are the best ways to develop systems and processes to support your new compensation strategy?
  • Determining how to benchmark the effectiveness of your restructured compensation strategy for the long term

16:40 Champagne Roundtable Discussions

Did a presentation from earlier in the day spark your interest? Of course! Now you get to sit down with that speaker and 10 – 15 other attendees to dissect and debate the topic further. Or choose a new focus area you want to learn more about. (Be sure to divide and conquer with your teammates!) Either way a breadth of expertise will be shared and you get to ask the questions you need answers to – all while sipping a little bubbly!

Choose 2 (30 minutes each)
#1 Aligning Field Force Training And Brand Messaging To Reinforce Your Sales Strategy
Jennifer L. Muszik, Former Director of Marketing Effectiveness, Pfizer

#2 Tailoring Your Communication Plan In Specialty Care To Engage Multiple Stakeholders Across Different Channels
Jon Barrett, Executive Director, Oncology, US Marketing, Eisai

#3 Effectively Implementing A New, Restructured Compensation Strategy
Dharmesh Patel, Director Patient First Operations & Admin, Enterprise Field Ops Admin, GSK

#4 Novel Ideas For Your Co-Pay Mitigation Strategy
Michael B. Johnson, Brand Director, SavaysaTM, U.S. Marketing, Daiichi Sankyo

#5 Best Practices In Communicating Insights To A Field Team
John M. Daly, Sr. Principal, U.S. Healthcare Solutions, IMS Health

#6 Establishing A Framework To Measure The Relationship Between Digital Media Marketing Efforts And Direct/Indirect Returns
Haibei Jiang, Deputy Director, Commercial Analytics, Bayer HealthCare Pharmaceuticals