Janardhan Vellore

Director of Commercial Analytics
Bayer HealthCare Pharmaceuticals

Janardhan Vellore is the Head of Commercial Analytics, at Bayer Healthcare Pharmaceuticals, and leads the Management Science team tasked with advanced sales, marketing and payer analytics and commercial ROI analyses. He was most recently Director for Analytics and Insights, leading a team of market researchers and analysts supporting specialty drugs across the various stages of the product lifecycle. In that role, he supported brand planning, led forecasting efforts, and drove productivity initiatives, to mention a few of his responsibilities. Prior to Novartis, he held executive positions at Medco Health Solutions, and previously worked at ZS Associates, a management consulting firm. Janardhan holds an MBA from The Wharton School, a Masters degree in Engineering from The University of Akron (OH), as well as a Bachelors degree from the Indian Institute of Technology, Madras.

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Marketing & Sales Integration Focus Day For Pharma Manufacturers Only

Monday, March 9th, 2015

10:05 PANEL: Exploring The Expanding Pharma Customer Landscape And How Your Commercial Strategy Must Shift In Response

Engaging HCPs used to be your main priority. But given major shifts to healthcare following ACA, you need more payers to add your drugs to formularies, and consumers are having more stake in their healthcare choices. Beyond these three stakeholders, others have emerged as influencers of the success or failure or your brand. Ensure you are prioritizing engagement strategies effectively and shifting your commercial strategies in response to healthcare of today, not yesterday.
• Identifying new customer groups, or ones that are taking on more importance, for your pharma marketing and sales strategies
• Explaining the greater role RNs, Urgent Cares, Pharmacies, and other entities are having on patient care and prescription writing
• Determining how to allocate resources and marketing budget
• Looking to the next three years to build your strategic plan and commercial teams