Jay Sabbah

HIV Commerical Launch Lead, Middle East North Africa
ViiV Healthcare

Jay Sabbah is a Pharma industry professional with over 8 years of industry experience in sales, market research/analytics, brand marketing and currently in a global role leading the launch of new HIV assets (Integrase Inhibitors) in the Middle East and North Africa, a part of the world where the epidemic is still growing. As a Commercial Launch Lead for MENA, Jay just completed two successful launches in Saudi Arabia and Turkey, and is preparing for launches in 10 more countries in the Gulf and North Africa where different approaches are needed (different GDP/Capita, HIV burdens, resourcing, local knowledge, capabilities, and Governments’ Willingness to Pay). Regardless whether a country is developed or emerging, launch readiness and planning is a discipline that must be mastered to ensure success. Jay leads a diverse cross- functional team consisting of regulatory affairs, market access, demand, and marketing professionals in the countries he has responsibilities for.

Check out the incredible speaker line-up to see who will be joining Jay.

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Stakeholder Engagement Strategies In The New Healthcare Era

Thursday, April 9th, 2015

09:10 PANEL: Launch Readiness And Planning Best Practices

There are 400 drug launches predicted over the next 3 years globally. Brand managers need to gear up their marketing strategy and data of potential prescribers and patients, and need to ensure their sales teams are trained effectively in the new drug’s science to communicate it to payers and physicians. This also requires a shifting of resources in the sales team to ensure proper coverage (should the drug be part of a portfolio, or should reps focus solely on the new drug?) Learn from some of big pharma's best launch leaders:

Planning appropriate launch timelines
Building a comprehensive launch training plan
Determining what kind of commercial efforts will yield the best results