Jerry Acuff

Jerry has over thirty years of experience in speaking and consulting extensively on the issues of sales and marketing excellence. His breadth and depth of experience and expertise has led to numerous awards and recognition including being named one of the 50 best salespeople of all time and as one of the top 10 sales experts in the world (according to salesgurus.net). Jerry has been featured on MSNBC and the ABC Radio Network, as well as The Street.com, Wall Street Journal on-line, Fortune, Sales and Marketing Management Magazine, Investor’s Business Daily, Managed Care Pharmacy Practice, Fast Company, Selling Power and Selling Power Live. Jerry’s passion for selling and building business relationships is reflected in his three best-selling business books: The Relationship Edge, The Relationship Edge in Business, and Stop Acting Like a Seller and Start Thinking Like a Buyer.

Starting his career as a sales representative, Jerry quickly rose to become VP and General Manager at Hoechst-Roussel Pharmaceuticals, earning accolades including Salesman of the Year twice and District Manager of the Year three times. Jerry has earned recognition for his expertise in business relationship development, strategic sales messaging, and selling approaches which have led to a position as Executive in Residence at the Amos Tuck School of Business at Dartmouth College and an invitation to the White House to share his views on health care reform. He is passionate about keeping abreast of the latest research and ideas from thought leaders, which tend to reinforce his beliefs and primary tenet of thinking like the customer. Clients continually provide testimonials of his enduring effect on their commercial organization as evidenced by enhanced selling effectiveness, improved coaching by sales managers, and brand excellence in the marketplace.