John M. Daly

Sr. Principal, U.S. Healthcare Solutions
IMS Health

John M. Daly is senior principal, U.S. Healthcare Solutions at IMS Health. John leverages his experience in commercial effectiveness, strategic business planning and execution to drive actionable insights within the new biopharma environment. With two decades of experience in commercial operations and sales at Bayer, Schering-Plough and Merck, John has a proven track record as a sales leader and provider network account manager as well as in product launch planning, launch execution, national business planning and field development processes.

Check out the incredible speaker line-up to see who will be joining John M..

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Stakeholder Engagement Strategies In The New Healthcare Era

Thursday, April 9th, 2015

14:15 Best Practices In Communicating Insights To A Field Team

• Why a national sales strategy should be consistently refined and prioritized for local execution based on current, unique territory dynamics, to drive strategic guidance and decision support beyond the call plan
• How to ingrain your localized strategy into your reps' daily territory management with proactive just-in-time territory, customer and performance insights
• Why marketing strategy and sales execution need to complement each other to achieve enhanced brand performance
• How to effectively leverage available technology, applications, information and resources to optimize sales execution and enhance brand performance

16:40 Champagne Roundtable Discussions

Did a presentation from earlier in the day spark your interest? Of course! Now you get to sit down with that speaker and 10 – 15 other attendees to dissect and debate the topic further. Or choose a new focus area you want to learn more about. (Be sure to divide and conquer with your teammates!) Either way a breadth of expertise will be shared and you get to ask the questions you need answers to – all while sipping a little bubbly!

Choose 2 (30 minutes each)
#1 Aligning Field Force Training And Brand Messaging To Reinforce Your Sales Strategy
Jennifer L. Muszik, Former Director of Marketing Effectiveness, Pfizer

#2 Tailoring Your Communication Plan In Specialty Care To Engage Multiple Stakeholders Across Different Channels
Jon Barrett, Executive Director, Oncology, US Marketing, Eisai

#3 Effectively Implementing A New, Restructured Compensation Strategy
Dharmesh Patel, Director Patient First Operations & Admin, Enterprise Field Ops Admin, GSK

#4 Novel Ideas For Your Co-Pay Mitigation Strategy
Michael B. Johnson, Brand Director, SavaysaTM, U.S. Marketing, Daiichi Sankyo

#5 Best Practices In Communicating Insights To A Field Team
John M. Daly, Sr. Principal, U.S. Healthcare Solutions, IMS Health

#6 Establishing A Framework To Measure The Relationship Between Digital Media Marketing Efforts And Direct/Indirect Returns
Haibei Jiang, Deputy Director, Commercial Analytics, Bayer HealthCare Pharmaceuticals