Jon Barrett

Executive Director, Oncology, US Marketing
Eisai Inc.

Jon is the US commercial lead for Breast Cancer Marketing at Eisai Inc. This involves overall responsibility for all HCP and Patient Marketing initiatives in the US. He also collaborates with other countries in the Americas providing strategic support to Brazil, Canada and Mexico. Jon has ~20 years commercial experience working in Oncology. His experience includes positions at AZ, GSK, Sanofi and Eisai across Global, US and Europe.

Check out the incredible speaker line-up to see who will be joining Jon.

Download The Latest Agenda

Stakeholder Engagement Strategies In The New Healthcare Era

Thursday, April 9th, 2015

16:40 Champagne Roundtable Discussions

Did a presentation from earlier in the day spark your interest? Of course! Now you get to sit down with that speaker and 10 – 15 other attendees to dissect and debate the topic further. Or choose a new focus area you want to learn more about. (Be sure to divide and conquer with your teammates!) Either way a breadth of expertise will be shared and you get to ask the questions you need answers to – all while sipping a little bubbly!

Choose 2 (30 minutes each)
#1 Aligning Field Force Training And Brand Messaging To Reinforce Your Sales Strategy
Jennifer L. Muszik, Former Director of Marketing Effectiveness, Pfizer

#2 Tailoring Your Communication Plan In Specialty Care To Engage Multiple Stakeholders Across Different Channels
Jon Barrett, Executive Director, Oncology, US Marketing, Eisai

#3 Effectively Implementing A New, Restructured Compensation Strategy
Dharmesh Patel, Director Patient First Operations & Admin, Enterprise Field Ops Admin, GSK

#4 Novel Ideas For Your Co-Pay Mitigation Strategy
Michael B. Johnson, Brand Director, SavaysaTM, U.S. Marketing, Daiichi Sankyo

#5 Best Practices In Communicating Insights To A Field Team
John M. Daly, Sr. Principal, U.S. Healthcare Solutions, IMS Health

#6 Establishing A Framework To Measure The Relationship Between Digital Media Marketing Efforts And Direct/Indirect Returns
Haibei Jiang, Deputy Director, Commercial Analytics, Bayer HealthCare Pharmaceuticals