PharmaForce 2015 (past event)
August 25 - 27, 2015
Sheraton Pentagon City, Arlington, VA
Contact Us: 1.888.482.6012
Larry Westfall
VP Value-Based Care
Pharmacist Partners
Check out the incredible speaker line-up to see who will be joining Larry.
Download The Latest AgendaMarketing & Sales Integration Focus Day For Pharma Manufacturers Only
Monday, March 9th, 2015
10:05 PANEL: Exploring The Expanding Pharma Customer Landscape And How Your Commercial Strategy Must Shift In Response
Engaging HCPs used to be your main priority. But given major shifts to healthcare following ACA, you need more payers to add your drugs to formularies, and consumers are having more stake in their healthcare choices. Beyond these three stakeholders, others have emerged as influencers of the success or failure or your brand. Ensure you are prioritizing engagement strategies effectively and shifting your commercial strategies in response to healthcare of today, not yesterday.
• Identifying new customer groups, or ones that are taking on more importance, for your pharma marketing and sales strategies
• Explaining the greater role RNs, Urgent Cares, Pharmacies, and other entities are having on patient care and prescription writing
• Determining how to allocate resources and marketing budget
• Looking to the next three years to build your strategic plan and commercial teams
• Identifying new customer groups, or ones that are taking on more importance, for your pharma marketing and sales strategies
• Explaining the greater role RNs, Urgent Cares, Pharmacies, and other entities are having on patient care and prescription writing
• Determining how to allocate resources and marketing budget
• Looking to the next three years to build your strategic plan and commercial teams
Innovations That Lead To Promotional Success
Saturday, May 9th, 2015
22:05 PANEL: Using EHRs/EMRs To Deliver Point-Of-Care Messaging To HCPs
There is lots of talk about EHRs and how they can be leveraged in pharma and healthcare. Here you will learn how they are actually being used effectively, what tools are necessary, and how to plan for the future. Join our panel as they discuss:
• How doctors are currently using EHRs and how this technology has evolved over the past few years
• Determining how to integrate information available for physicians into the EHR systems
• Going beyond the pill: The importance of providing info about your support, wellness, and adherence programs – in addition to drug info – at the point of care
• The future of EHR marketing: Where is pharma willing to take this innovative marketing channel and who can support us?
• How doctors are currently using EHRs and how this technology has evolved over the past few years
• Determining how to integrate information available for physicians into the EHR systems
• Going beyond the pill: The importance of providing info about your support, wellness, and adherence programs – in addition to drug info – at the point of care
• The future of EHR marketing: Where is pharma willing to take this innovative marketing channel and who can support us?