Liz Murray

Senior Director Integrated Multichannel Engagement
Quintiles

Liz joined Quintiles as a Business Development / Key Account Director in March 2011, worked on a number of multi-channel solutions for a range of clients. From August 2013, she led the European Multichannel Centre of Excellence (CoE) and in January 2015, transitioned to be part of Quintiles Global Multichannel CoE Team.

Prior to joining Quintiles, Liz worked at Pfizer for 13 years within the UK and Europe / Global level, in a variety of roles, gaining experience in Sales, Marketing, Account Management, Market Access, Business Effectiveness, Customer Strategy / Effectiveness, Change Management, Team Leadership and a range of therapy areas.

Prior to joining Pfizer, Liz worked in the UK’s health service, as a physiotherapist (7-8 years), and as a Senior Manager (7-8 years) across Community, Secondary and Tertiary Care.

Liz has an MBA from Manchester Business School and also worked as an Associate Lecturer on the Open University (Open Business School) MBA programme until May 2011, the latter providing insight in to many other industries and companies over 10 years.

Check out the incredible speaker line-up to see who will be joining Liz.

Download The Latest Agenda

Marketing & Sales Integration Focus Day For Pharma Manufacturers Only

Monday, March 9th, 2015

12:00 Establishing A Truly Integrated Multichannel HCP Engagement Strategy That Demonstrates ROI

We’ve all heard about the changing needs and requirements of HCP’s regarding how they “consume” product related information using a variety of different on– and offline channels. However when you look at how you apply this knowledge and use different channels as part of your marketing mix, you might realize that very little has actually changed in your approach. Between regulatory restrictions, internal discussions regarding effectiveness and ROI, or your organization not wanting to be “the first”, there are various reasons why you haven’t adopted a real multi-channel approach yet. Join our session and learn what your peers think about using multi-channel tools and what works for other industries, which already successfully run real integrated multichannel engagement strategies that demonstrate ROI.

Understanding integration obstacles from within
Determining how to better reach physicians across multiple channels
Getting more informed across each channel to create a synchronized approach to HCP engagement
Breaking down siloes between marketing and sales