Matt Barry

Associate Director, Urology Marketing
Astellas

Matt Barry is the Associate Director for Urology Marketing at Astellas Pharma, US. Matt joined Astellas (then Fujisawa Healthcare) in 2000 as a part of their Transplant Sales Force, and in his 15-year career with the company he has held positions in Sales Training, IT Training and the Commercial Innovation and Excellence team. His current role focuses on how to leverage data gathered by all interactions with HCPs to deliver focused marketing programs, as well as insights to the Field Sales teams so they're aware of how customers interact with Astellas when they're not there. He's constantly chasing the paradigm of delivering the right message, to the right customer at the right time, through the right channel.

Matt lives in St. John, IN with his wife Amie and two children Paige & Cameron. He's an avid Chicago Sports fan and is patiently awaiting a Cubs World Series championship.

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Marketing & Sales Integration Focus Day For Pharma Manufacturers Only

Monday, March 9th, 2015

09:25 PANEL: Integrating Marketing And Sales To Achieve Commercial Success

As commercial pharma becomes more digital, marketing and sales are working together more closely than ever before. Sales relies on marketing more for strategy, channels are more complex, and increased segmentation is required. And constantly evolving regulations mean you’re always facing new complications. After this panel, you’ll go back to the office with strategies for getting everyone on the same page, cutting through red tape, preventing misunderstandings, and of course, maximizing your commercial success!
• Establishing complementary – instead of competing – incentives for marketing and sales
• Determining the best way to structure your marketing and sales departments. Who reports into whom? How do structures vary from large pharma to small biotech?
• Developing a process to bring back insights from the sales force to the marketing team
• Ensuring marketing is keeping the sales force in the loop