Michael Arnold

Specialty drugs aren't sold and marketed the same way as primary care drugs since their costs are so high and there is a smaller number of patients. Learn how these training and commercial strategy experts have built out recent specialty drug launch programs to ensure you are setting yours up for success.
• Home health and specialty pharmacy data IS available – find out where!
• How to manage the launch strategy of your specialty drug in conjunction with primary care products
• Doing a better job of telling the story: communicating value relative to cost
• Establishing product differentiation other than just cost
• Developing and training your specialty sales reps in line with what physicians want