Michael Johnson

President, The Beaumont Group, LLC & Former Brand Director, Savaysa
Daiichi Sankyo, Inc.

Mike is an experienced Brand Leader who has held roles across Brand, Payer and Sales Teams across three product launches in three therapeutic categories. He has experience in both Domestic and Global Strategic Marketing. His areas of expertise include product launches, product in-licensing analysis, preparation for major market changes (LOEs) and alliance management. Prior to starting The Beaumont Group, focused on strategic consulting to the Healthcare Industry, Mike was Brand Director for SavaysaTM with Daiichi Sankyo where he was focused on Access & Payer Strategy Development as well as Trade Strategy. Mike holds a B.S. from Southern New Hampshire University, an M.S. from Stevens Institute of Technology and a CIBE from Columbia University School of Business.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Marketing & Sales Integration Focus Day For Pharma Manufacturers Only

Monday, March 9th, 2015

09:25 PANEL: Integrating Marketing And Sales To Achieve Commercial Success

As commercial pharma becomes more digital, marketing and sales are working together more closely than ever before. Sales relies on marketing more for strategy, channels are more complex, and increased segmentation is required. And constantly evolving regulations mean you’re always facing new complications. After this panel, you’ll go back to the office with strategies for getting everyone on the same page, cutting through red tape, preventing misunderstandings, and of course, maximizing your commercial success!
• Establishing complementary – instead of competing – incentives for marketing and sales
• Determining the best way to structure your marketing and sales departments. Who reports into whom? How do structures vary from large pharma to small biotech?
• Developing a process to bring back insights from the sales force to the marketing team
• Ensuring marketing is keeping the sales force in the loop

Stakeholder Engagement Strategies In The New Healthcare Era

Thursday, April 9th, 2015

13:55 Novel Ideas For Your Co-Pay Mitigation Strategy

• Looking at how co-pay cards have progressed over the past 10 years
• With co-pay cards commoditizing the market what should their role be in your marketing strategy?
• Examining the most innovative examples of today’s successful co-pay cards
• Other ways to build co-pay mitigation into your marketing strategy

16:40 Champagne Roundtable Discussions

Did a presentation from earlier in the day spark your interest? Of course! Now you get to sit down with that speaker and 10 – 15 other attendees to dissect and debate the topic further. Or choose a new focus area you want to learn more about. (Be sure to divide and conquer with your teammates!) Either way a breadth of expertise will be shared and you get to ask the questions you need answers to – all while sipping a little bubbly!

Choose 2 (30 minutes each)
#1 Aligning Field Force Training And Brand Messaging To Reinforce Your Sales Strategy
Jennifer L. Muszik, Former Director of Marketing Effectiveness, Pfizer

#2 Tailoring Your Communication Plan In Specialty Care To Engage Multiple Stakeholders Across Different Channels
Jon Barrett, Executive Director, Oncology, US Marketing, Eisai

#3 Effectively Implementing A New, Restructured Compensation Strategy
Dharmesh Patel, Director Patient First Operations & Admin, Enterprise Field Ops Admin, GSK

#4 Novel Ideas For Your Co-Pay Mitigation Strategy
Michael B. Johnson, Brand Director, SavaysaTM, U.S. Marketing, Daiichi Sankyo

#5 Best Practices In Communicating Insights To A Field Team
John M. Daly, Sr. Principal, U.S. Healthcare Solutions, IMS Health

#6 Establishing A Framework To Measure The Relationship Between Digital Media Marketing Efforts And Direct/Indirect Returns
Haibei Jiang, Deputy Director, Commercial Analytics, Bayer HealthCare Pharmaceuticals