Michael Ybarra

Senior Director of Alliance Development
Pharmaceutical Research and Manufacturers of America (PhRMA)

Michael Ybarra, M.D. is a board-certified emergency physician and Senior Director of Alliance Development at PhRMA. In his capacity at PhRMA, Dr. Ybarra leads alliance outreach to provider, multicultural, and LGBT organizations. His issue areas include communications with health care professionals and delivery reform. In addition to his work at PhRMA, Dr. Ybarra works clinically in the Emergency Department at MedStar Georgetown University Hospital.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Marketing & Sales Integration Focus Day For Pharma Manufacturers Only

Monday, March 9th, 2015

16:45 PANEL: The Bigger Picture: How Pharma Can Continue To Evolve To Support Patients, Physicians, And The New State Of Healthcare

Identifying, delivering and communicating value relative to the cost associated with a product
Understanding changes consumers face as a result of the ACA, such as higher co-pays and deductibles
Collaborating with advocacy groups and other external stakeholders to achieve better care for patients
What does the changing healthcare landscape (from the provider’s perspective) mean for how pharma needs to sell to providers?
What is/should be the role of pharma in the healthcare and health delivery landscape?