PharmaForce 2015 (past event)
August 25 - 27, 2015
Sheraton Pentagon City, Arlington, VA
Contact Us: 1.888.482.6012
Namita Kalyan
Associate Principal
ZS Associates
Check out the incredible speaker line-up to see who will be joining Namita.
Download The Latest AgendaStakeholder Engagement Strategies In The New Healthcare Era
Thursday, April 9th, 2015
10:00 Sales Force Effectiveness Initiatives – Impact Worth The Investment
The pharmaceutical industry has a rich history of investments in SFE, but sales leaders must continuously justify additional investment in field force effectiveness, particularly as new sales roles emerge and the role of the rep evolves. A new ZS study shows SFE investments make a real impact, with returns from 8%-23%. That’s money you don’t want to leave on the table.
We’ll discuss:
• The impact SFE initiatives can have on sales and profit growth
• How to articulate the business case for SFE investments
• Key factors that determine how big the benefits could be for your company
• Specific implications for the pharmaceutical industry
We’ll discuss:
• The impact SFE initiatives can have on sales and profit growth
• How to articulate the business case for SFE investments
• Key factors that determine how big the benefits could be for your company
• Specific implications for the pharmaceutical industry
11:55 Interactive Roundtable Discussions
Did a presentation from earlier in the day spark your interest? Of course! Now you get to sit down with that speaker and 10 – 15 other attendees to dissect and debate the topic further. Or choose a new focus area you want to learn more about. (Be sure to divide and conquer with your teammates!) Either way a breadth of expertise will be shared and you get to ask the questions you need answers to.
Choose 2 (30 minutes each)
#1 Effective Sales Quality And Coaching For Commercial Success: Lessons From The Financial Industry
Richard Whitehead, Chief Operating Officer, CSL Software Solutions
Neil Bloking, VP, Quality Assurance & Metrics, TD Bank
#2 Finding The Sweet Spot: Enhancing Customer Experience While Meeting The Needs Of A Commercial Business
Deb Hussain, Senior Director of Marketing - Men's Health, Lilly USA
#3 Evolving Your Digital Promotion Strategy To Maximize Engagement Of HCPs
Jim Immormino, Former VP, Commercial Innovation & Strategy, Oncology, Novartis
#4 Hiring Top Performers For Your Commercial Teams
Randy Gay, VP, Professional Development, TherapeuticsMD
#5 Document Control The Easy, Efficient, And Compliant Way
Karen Miller, President and Managing Director, marcomCORE
#6 Multichannel Marketing For Pharmaceuticals: Spotlight On The Patient Journey
Kristy Junio, Senior Director of Healthcare & Life Sciences Industry Solutions, Oracle Marketing Cloud
#8 Sales Force Effectiveness Initiatives – Impact Worth The Investment
Namita Kalyan, Associate Principal, ZS Associates
Choose 2 (30 minutes each)
#1 Effective Sales Quality And Coaching For Commercial Success: Lessons From The Financial Industry
Richard Whitehead, Chief Operating Officer, CSL Software Solutions
Neil Bloking, VP, Quality Assurance & Metrics, TD Bank
#2 Finding The Sweet Spot: Enhancing Customer Experience While Meeting The Needs Of A Commercial Business
Deb Hussain, Senior Director of Marketing - Men's Health, Lilly USA
#3 Evolving Your Digital Promotion Strategy To Maximize Engagement Of HCPs
Jim Immormino, Former VP, Commercial Innovation & Strategy, Oncology, Novartis
#4 Hiring Top Performers For Your Commercial Teams
Randy Gay, VP, Professional Development, TherapeuticsMD
#5 Document Control The Easy, Efficient, And Compliant Way
Karen Miller, President and Managing Director, marcomCORE
#6 Multichannel Marketing For Pharmaceuticals: Spotlight On The Patient Journey
Kristy Junio, Senior Director of Healthcare & Life Sciences Industry Solutions, Oracle Marketing Cloud
#8 Sales Force Effectiveness Initiatives – Impact Worth The Investment
Namita Kalyan, Associate Principal, ZS Associates