Sebby Borriello

VP Market Development
Cempra Pharmaceutical

Over 25 years of sales, marketing and executive leadership experience in both pharmaceutical and medical device with Johnson & Johnson in multiple therapeutic categories which include Aesthetics, CNS, Analgesics, Biologics/Hemostasis, Urology, Infectious Diseases & Wound Care. Recently joined Cempra Inc. as the Vice President of Market Development. His primary responsibility is to develop commercialization plans for Solithromycin, the next-generation macrolide, the first fluoroketolide for community acquired pneumonia. Cempra Inc. is a clinical-stage pharmaceutical company focused on developing antibacterials to meet critical medical needs

Check out the incredible speaker line-up to see who will be joining Sebby.

Download The Latest Agenda

Marketing & Sales Integration Focus Day For Pharma Manufacturers Only

Monday, March 9th, 2015

09:25 PANEL: Integrating Marketing And Sales To Achieve Commercial Success

As commercial pharma becomes more digital, marketing and sales are working together more closely than ever before. Sales relies on marketing more for strategy, channels are more complex, and increased segmentation is required. And constantly evolving regulations mean you’re always facing new complications. After this panel, you’ll go back to the office with strategies for getting everyone on the same page, cutting through red tape, preventing misunderstandings, and of course, maximizing your commercial success!
• Establishing complementary – instead of competing – incentives for marketing and sales
• Determining the best way to structure your marketing and sales departments. Who reports into whom? How do structures vary from large pharma to small biotech?
• Developing a process to bring back insights from the sales force to the marketing team
• Ensuring marketing is keeping the sales force in the loop

Stakeholder Engagement Strategies In The New Healthcare Era

Thursday, April 9th, 2015

14:55 PANEL: Performance Tracking, Incentives, and Compensation: Aligning Your Strategies To Achieve Desired Results

As the healthcare industry continues to shift, your field force effectiveness strategies must also shift in response. Learn the latest tools, strategies and insights into building the most powerful sales team in today's environment.
• Determining the best methods for tracking field rep performance
• Establishing the data you need to follow and how to make better sense of it
• Identifying the goals of your brand and sales strategy to align incentives and compensation with your objectives
• How will incentives and compensation shift as a result of the changing healthcare landscape