PharmaForce 2015 (past event)

August 25 - 27, 2015

Sheraton Pentagon City, Arlington, VA

Contact Us: 1.888.482.6012

Tom McCourt, Chief Commercial Officer, SVP Marketing & Sales at Ironwood Pharmaceuticals
Ironwood Pharmaceuticals Logo

Tom McCourt


Chief Commercial Officer, SVP Marketing & Sales
Ironwood Pharmaceuticals

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda

Innovations That Lead To Promotional Success

Saturday, May 9th, 2015


09:10 My GI Health: The Next Generation Of Patient Care And Pharma Industry Partnership

My GI Health is a patient-provider portal created by Dr. Brennan Spiegel of the University of California, Los Angeles, and Dr. William Chey of the University of Michigan. The portal's purpose is to leverage technology to increase the quality of patient and HCP engagement. Tom McCourt will share how Ironwood partners with My GI Health and how you can leverage similar tools to maximize engagement.

Read more by clicking here.

11:50 Interactive Roundtable Discussions

Choose 1 (30 minutes long)

#1 My GI Health: The Next Generation Of Patient Care And Pharma Industry Partnership
Tom McCourt, Chief Commercial Officer, SVP Marketing & Sales, Ironwood Pharmaceuticals

#2 Free Flow Discussion On Sales Force Effectiveness And Multichannel Marketing
Vote on a topic you still need answers to! See the conference registration desk for a ballot.

#3 Using Employee Branding To Create Better Talent Acquisition Output
Adam Shandler, Associate Director, Talent Acquisition & Talent Development, Dr. Reddy’s Laboratories